Head-to-Head
Business vs business, side by side
Pick two companies to compare what they do, how much hype is in the price, and how healthy they are.
What they actually do
Sells premium phones and computers, then earns recurring fees from the App Store, iCloud, Apple Music and other subscriptions.
Charges businesses subscriptions for Office, Teams and its Azure cloud servers, plus sells Windows and Xbox.
Hype score
2/10 · Grounded
2/10 · Grounded
Profits
Healthy
Keeps 25.3% of sales as profit
Healthy
Keeps 36.0% of sales as profit
Debt
Healthy
Debt-to-equity 1.50
Healthy
Debt-to-equity 0.30
Price vs earnings
Watch
P/E 34.2
Watch
P/E 35.1
Sales growth
4.9%
15.7%
Rand impact
🌐 US Dollar
🌐 US Dollar
Everyday Investor takeaway
Apple Inc. and Microsoft Corp. carry a similar level of hype. Compare their profits and debt to see which business stands on firmer ground.
Sample catalog figures for education — not a buy or sell recommendation.